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The USA Challenge is the latest fundraising venture by endurance athlete Ben Smith, who ran 401 marathons in 401 days in 2016.
The endurance athlete plans to run and cycle 14,000 miles across 50 US states in 104 days in 2021, and raise £500,000 for The 401 Foundation which helps local community projects with grants to build people’s confidence, self-esteem and improve mental health.
Brandal were asked to provide branding and artwork support for the USA Challenge and its accompanying primary schools wellbeing programme. The programme offers physical and mental wellbeing features aimed at young people, teachers and members of the wider school community, including the opportunity to follow Ben and take part in a virtual version of the challenge.